The vision for BOOM was born in a young mind and the work of BOOM centers young minds. So, naturally, I crafted the BOOM brand to entice and embrace young minds. BOOM launched in 2016 with no funding. So, starting from zero, I designed the logo, brand guide, and website. Over time, I co-conspired with a team of creative geniuses to produce an arsenal of engaging multimedia assets, which we’ve used to tell the organizational story and raise over $3 million in grants and donations. We’ve come a long way.